TAG Heuer is mostly (99.99%) known for their watches but they also dipped their toes into the luxury smartphone market with the Link phone and now they’ve introduced the TAG Heuer Racer cellphone.
The TAG Heuer Racer smartphone is designed after GT race cars and features lightweight materials normally found on racing cars. The phone’s chassis and body is made out of carbon fiber and titanium and the phone comes with shock resistant rubber encasement to protect the inner workings from getting damaged if/when it falls out of the user’s hands.
The TAG Heuer Racer smartphone will use the latest Android OS and will only be available at TAG Heuer flagship stores starting in July and will have a “flagship” price tag of $3,700 or €2,800.