Gentlemen, here’s the all-new 2014 Mercedes-Benz S-Class luxury sedan, the benchmark in large (mass produced) luxury cars. The car was presented today at the Airbus A38 delivery center in Hamburg, Germany.

The S-Class has always been “the car” to beat in the luxury segment; cars like the Audi A8, BMW 7-Series, Lexus LS, and Maserati Quattroporte strive to be like the S-Class; they come close but never achieve the same status symbol. The 11^th generation S-Class, once again sets the bar high in terms of technology, efficiency, and comfort; it’ll be hard to beat this car but still fun to watch the competition try.

The 2014 Mercedes S-Class is larger than the car it replaces and looks different, but is still unmistakably an S-Class. The exterior design is quite elegant with a bit of an aggressive look in the front; the overall design reminds me a bit of the CLA. The front lights feature a strip of LED lights, which is in line with other newly released Mercedes cars, however, the 2014 S-Class is the world’s first car to not use light bulbs but instead every light is LED. The headlights come with up to 56 diodes on each side, the taillights come with up to 35 diodes each, and the interior has approximately 300 LED lights. Now that’s a lot of lights!

The interior of the 2014 Mercedes-Benz S-Class sees the biggest improvement; I’ve never been a fan of Mercedes interiors up to the model year 2013 (although the S-Class had a decent interior). The new S-Class has an extremely luxurious interior with a simple design that looks quite modern.

The S-Class cars have always been pioneers in technology and the 11^th generation car doesn’t disappoint. One of the coolest features is the “suspension with eyes”, the world’s first suspension system that uses a camera to scan the road ahead and the “MAGIC BODY CONTROL” instantly sets the suspension for the road conditions ahead. Another high-tech feature is the “PRE-SAFE” protection, this system not only applies the brakes when it senses you’re about to hit a vehicle but also looks for pedestrians and applies brakes at speeds of up to 50 km/h. The same system also detects if you’re about to get rear-ended by another vehicle and starts flashing the rear hazard signals to warn the other driver.

These are just some of the highlights of the features offered on the new S-Class sedan, head on over to the MB website and check out all the cool features this car has to offer, I’ll warn you though, the list is very long.