Search engine optimization is the backbone of a high-quality blog post. Just what is SEO? It is a set of skills and features that helps keep your business easily accessible to your potential consumer’s online searches. Getting users to your website and to actively engage with your content can significantly boost your ranking on best serp tracking, and this can be achieved by boosting user experience and the efficiency of your website. Search engine optimization is dependent on several key factors. These include the relevance of keywords used on your site and how they relate to common search terms, how much time visitors spend on your website, the number of pages that are viewed, broken links, inbound and outbound links, bounce rates and so many other features. In this article we will discuss four simple ways you can quickly boost your SEO rankings.
Ensure Good Website Usability
Search engines favor sites that are user friendly, which means that their website is usable. High usability allows users to engage with your content which can be demonstrated by the number of pages that are viewed, number of repeat visits to the site and how long visitors stay on your website. To boost your website usability, it is important to take these factors into consideration.
Effectiveness: Can the audience find what they are looking for on your website? Can they answer their questions? Can they contact customer care? Can they order your products or services? Ensure that when consumers land on your site they can achieve most if not all their goals.
Efficiency: Aside from discovering their objective, it’s important to know just how quickly your users can achieve these objectives. If visitors have a hard time finding what the need, they will likely move on to another site. The shorter the time that visitors spend on your website, the lower the ranking.
A Quick Learn: How simple is it to navigate your website? When visitors spend too much time trying to learn the inner workings of your website, they spend less time viewing your products or reading your content plus they are likely to get frustrated and click away to another site.
Memorable: How easy is it for users to find your website again when they look for it on search engines? Are the keywords related to searches memorable enough so that users can easily find your site again? Repeat visitors can significantly boost your SEO ranking.
Use Different Media
If you are keen on current trends, consumers favor images or short clips over reading bulky texts. According to a recent study, websites that incorporate videos into their content get 4.8% higher conversion rates in comparison to websites that don’t use videos which achieve 2.9% conversion rates. Using different multimedia including video, audio, images and slideshows helps enrich user experience hence more favorable to search engines.
Limit Broken Links
Nobody is impressed to get a 404 page after searching for a site. Broken links make your site unusable. Search engines consider sites that have many broken links as dormant or neglected and this can lower your site’s ranking. Rather than going through each page manually looking for broken links, there are tools and apps to help you test these links quickly and effectively. These tools include: Google webmaster tool, w3c link checker and screaming Frog SEO spider.
Headings
Looking into a huge block of text is an easy turn off for users. Good use of headings can help break up your content into small paragraphs that are easy to digest. Proper use of formatting and topics is appealing to visitors, which means they spend more time on your site and maybe make repeat visits, a good signal for search engines.
