A perfect live event enables you to deliver the message and fulfill the goals of the meeting, keep your audience interested during the entire session and enable fruitful interactions, whether between themselves or with you.
Unfortunately, hosting a live event is not as easy as it seems. A lot can go wrong during the event, some of which are not due to your mistakes. Here are six ways to seize the opportunity and host a perfect live event.
Focus on the Reason for the Event
There is a chance that your event may wander from the main reason you created it. For example, the event could be a product launch or a networking session but end up being an entertainment concert such that the guest does not recall the product or make meaningful interactions.
In addition, you may bring speakers that do not keep to the topic. This way, you are likely to lose on the main agenda of the event. Plan every activity for your event, including the time you will spend in it and why the activity should be on the list. Ensure that everyone who leads a session knows what they must do.
Check Your Branding
Branding delivers a powerful message to the audience that goes deep into the subconscious memory. You must do it right to be visible, recognizable, and legible. If your organization sells various items, it is good to enable the attendees to interact with them through multiple displays and branding. However, if you are launching or promoting a product, you can give it complete visibility in your branding.
There are various ways you can brand your event venue based on the size of the area. Shell scheme graphic panels are one way you can brand your exhibition or even spaces. They offer lots of space to put your message and products in print-quality graphics.
Use a Singular Theme
The theme is as important as the content of your live event. It should resonate well with the audience. Otherwise, you risk alienating the audience as it does not connect with what you deliver.
Research a theme that delivers the core message and resonates with the type of audience that you have in the event. For example, if the event is about the blue economy, the theme should touch on water, marine life, and greenery. The theme should have elements of the culture you observe if you celebrate culture.
Make the Event Entertaining
If you wish to teach, interact and send a strong message, consider adding entertainment to your event. The length and type of entertainment vary depending on the event and the duration. If you are in an exhibition, you may not do much than joke around with the attendee as you explain your product portfolio.
However, if the event runs longer and is exclusively planned by the organization, you can include entertainment during breaks. This kills the monotony of the event, especially for learning sessions, and keeps your guests in the venue longer. Just ensure that the event does not take center stage, as you may lose your goals for the event.
Have a Backup Plan
Be prepared to tackle issues as they come. You may not prevent problems from arising during your live event, but if you are prepared for them, you will likely deal with them easier and better so that they will not interfere with the program. For example, be prepared for power hitches by having a backup generator. If you are presenting work from a laptop, carry an extra one and save the information in a separate flash disc. This will come in handy if the primary computer crashes.
Keep in communication with the vendors and suppliers. Have a backup speaker should the primary one fail. Besides, ensure that each vendor commits to rendering their services way before the event date.
Create a Checklist and Evaluate Performance
Have a checklist for the activities and items required for the live event and confirm that each is in order before the event starts. It makes it easy to discover problems before and during the event as you have everything planned.
At the end of the event, take time to evaluate it, pointing out your success and failures. Evaluation helps you improve future events by dealing with issues that plagued your current one.
A perfect live event involves meticulous planning, creating goals, and having backups. It resonates with the audience and helps you meet your goals. Use the six ways above to plan one.
