If you are interested in making an online purchase it’s very important that you take into account the idea of online reviews first and foremost. Online customer reviews still remain a very important aspect of making a name for yourself online and for consumer behavior with online purchases.
When it comes down to it roughly 90% of consumers will be doing some form of research before visiting a business or making a purchase of a specific product. Consumers today are much savvier than they’ve ever been before and with access to online reviews it easier for them to check in on data concerning a new product launch or surrounding the quality of a product.
Around 80% of consumers actually trust online reviews just as they were a personal recommendation from a friend or family member. Even though there are some purchased online reviews and faked online reviews, consumers still trust the information that they can find online from their peers and keep these recommendations in mind when they are making an online purchase.
If a product has favorable online reviews it’s likely that that product will be 31% more likely to be purchased than competitor products. This means that if a product has five-star reviews over a product that has a 3.5-star review, customers will be over 30% more likely to go with the higher rated option.
When it comes to star reviews, maintaining a four-star rating is very important for a business. Over 90% of users online reported that they consistently look for at least a four-star rating before they’ll visit a store or purchase a product.
With all of these ideas in mind, it’s important to consider that online reviews are very important for most consumers when they are making a purchase online.
