All businesses need to print stuff on a regular basis to market their company. You’ll need to have professionally printed signs in your windows to entice visitors. You may want to have brochures and leaflets printed to send to your mailing list. From time to time, you may host a stall at an exhibition to advertise to your direct market, and you’ll need stands and posters to draw people to your stall. Regardless of why you need printed materials, you need to make sure they’re printed to a high standard or you’ll fail to convey a sense of professionalism and success.
Fortunately, printing technology has come a long way in recent years, and digital printing in Perth almost guarantees a high-quality finished result every time. There are actually many ways to produce printed materials and it’s important to choose a company that has a good understanding of the latest methods to ensure your posters and marketing collateral look well presented. However, with so many printing companies to choose from in the huge city of Perth, it’s not always easy to find the best one.
Below, this article will take a look at the main different types of printing so that you can gain an insight into the industry.
The Most Popular Types of Printing
Though it’s always a good idea to utilise the professionals for printing, you might benefit from knowing exactly what they do. The five main types of printing are offset, flexography, digital printing and gravure, and here’s an insight into what they all mean:
- Offset – In this type of printing, an aluminium printing plate containing an image of what needs to be printed is inked, and the image is first transferred to a rubber plate and subsequently and the final printing material, which could be paper, cardboard or plastic.
- Flexography – Usually used to create packaging and labels, flexography involves transferring an image from a rubber plate onto the final material, which could be paper, plastic, metal or cellophane. Many companies now use digital printing instead of flexography.
- Digital Printing – Digital printing is becoming increasingly popular, and the two main technologies that currently dominate the market are inkjet and xerography. This type of printing is appropriate for almost any requirement.
- Gravure – Gravure is largely used for high-volume printing such as newspapers and magazines, and involves engraving an image onto a printing cylinder. After the cylinder is inked, the image is transferred to paper.
Choosing the Right Professionals for the Job
It’s important to utilize professionals who offer honest advice about what the best printing process is for your needs. As you can probably tell, knowing the processes in-depth requires expertise, so you should find a reputable company that has years of experience.
