Adidas France “All In” Celebration – 3D Projection Mapping Evolved

3D projections are nothing new – they’ve been done by the likes of Ralph Lauren, The Gorillaz, and a slew of companies and artists to promote products any other manner of things. Despite that, the technology has clearly matured (especially compared to the 2006 Gorillaz video linked above) and it seems that the production teams behind these feats still have a few tricks of their collective sleeve.

The video below, taken at the Adidas France “All In” event, features a some ghostly soccer players kicking balls around as the building they’re mapped onto crumbles to the ground. The building is then run over by basketball and soccer players, and even a fellow on a BMX bike, and then… well, you may as well just watch the video. It’s full of all manner of insanity.

Adidas France “All In” Celebration

I’ve seen 3d projection used a few times this year, and when the effect is done well, the experience can actually be quite thrilling. I’m hoping that we see the effects done with greater and great fidelity as the technology continues to improve, and perhaps displays like this will become a permanent fixture on the landscape of major metropolitan centers.