Accounts show that, the biggest online retail platform; Amazon’s UK sales smashed past the £6 billion mark last year despite tough times in British retailing.
Britain is Amazon’s third biggest market after America and Germany. UK sales from e-books, electronics and other goods have more than doubled from 2010 and now generate about 8 per cent of the company’s global sales. Until last year, most of its UK sales was routed via Luxembourg.
The company reported record sales in the final three months of the year, driven by a surge in online shopping over the holiday season and demand for its cloud services.
With Prime shipping service, around five billion items were shipped worldwide in 2017. In 2017 more “new paid” members joined the scheme than in any previous year, both worldwide and in UK. A particular week in the last quarter of 2017 recorded about four million new sign-ups with Amazon.
Prime members have access to fast shipping, exclusive movies and tv shows on Amazon Prime Video and extra benefits when using the company’s voice-controlled Alexa equipment.
Amazon has been focusing on boosting Prime subscribers; its “most important customer base”.
DAILY DEALS
Deals of the Day run for 24 hours.
Lightning Deals are available until the time the deal expires. A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short period of time. On Prime Day, all Lightning Deals are exclusive to Prime Members.
When all the promotional discounts for a Lightning Deal are held by other customers, you’ll see a Join Waitlist button and the status bar will show that 100% of the promotional discounts are currently being held in other customers’ baskets or have already been used to purchase the deal.
BLACK FRIDAY DEALS
Black Friday was first created in the US. It traditionally marks the beginning of the shopping season during the festive time of Christmas. The sale takes place on the fourth Friday in November or the week after Thanksgiving. This trend has quickly spread to the UK and other countries including France, Denmark, India, Panama, Canada and Sweden.
In the UK, this day also marks the start of stores making huge profits for the upcoming year.
Black Friday at Amazon was established in 2010 and it offers the best giveaway prices on top brands and selected unique products.
Last year’s event saw products discounted by up to 70% – a new deal was announced every ten minutes. This year will be bigger and better than ever bargains that have never been witnessed before will be offered by the sellers.
Black Friday at Amazon also means that you can avoid the crowds; last year in the UK high street outlets were mobbed with customers. Black sale day allows you to explore more products comfortably inside your house at the same significantly discounted prices.Get a head start on your Christmas shopping or treat yourself to something special with the Black Friday event that puts you first.
Black Friday is still the day for “steals” for the consumers.
Despite the growing competition from other retailers, with a few exceptions, Black Friday in July isn’t quite the Black Friday. At least not yet.
AMAZON FLASH SALE
A flash sale is a discount or promotion offered by an eCommerce store for a short period of time. It is characterized by:
• Limited quantity of the product on sale.
• Higher discounts than run-of -the- mill promotional price due to scarce availability
• Impulsive buying by customers as the time span of the offer is short and products are offered only on a first come, first serve basis.
Mi products are the prime products of the amazon flash sale. A quick and easy way to get flash sale products in one step. Just 5 minutes before the sale starts, follow these steps:
- Click on menu
- Select online store such as Amazon, Mi India.
- Sign in with your Amazon/Mi India account
AMAZON’S BIGGEST ANNUAL SALE: THE PRIME DAY SALE
Amazon Prime Day 2018 promises all the best deals in UK of the entire year.
The first Prime Day was held in 2015 and it has been a successful trend ever since.
The day is officially announced as starting a week from now, from midday 16th July,2018 and consumers will witness 36 hours of insane discount on items from all categories.
Hundreds of thousands of major reductions are expected across all product categories, but most notably on tech and electrical items.
Prime Day is Amazon’s summertime version of Black Friday, the big difference with Amazon Prime Day is that it’s exclusively for paying subscribers of the premium Prime membership.
Last year’s statistics
The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon’s online retail dominance, has become one of the biggest shopping days of the year.
Prime Day 2017 proved to be the biggest yet. Just how big? Here are the stats and facts you should know about Amazon’s self-proclaimed “epic day of deals.”
Sales grew by around 60%
Year-over-year, Amazon says its Prime Day sales grew a whopping 60%. While Amazon didn’t reveal absolute revenue figures, the retail giant surpassed the £1bn sales mark with Prime Day this year.
The Echo Dot: Prime Day best seller
The future of voice assistants is looking very bright and it became even brighter last week as Amazon’s Echo Dot speaker captured the distinction of being the best-selling product on Prime Day. Amazon also heavily discounted the larger and more feature-rich Echo voice assistant speaker.
Amazon was selling thousands of Echo devices per minute at one point during Prime Day and doubled and tripled the total number of Echo devices it sold in UK and globally, respectively, compared to Prime Day last year.
Amazon is all set to win the voice controlled speaker market at this pace.
Tens of millions of purchase by Prime members
Approximately 70% of UK households have a Prime membership and according to Amazon, “tens of millions” of Prime members put them to use on Prime Day, a 50% year-over-year increase.
Added advantage due to competition
To compete with amazon mid-July sale, other retailers too have adopted this concept of ‘Black Friday in July’. They offers maximum discounts at this point of time in the year. It has become the bliss time for shoppers all across UK.
Amazon signed up more Prime members than ever on a single day
To take advantage of Prime Day deals, the highest number of people ever took the plunge and signed up for the service in a single day.
Increase in sales by 1000% by many sellers
Although the discount offered on products were insanely high, sellers were still in a better position as they were rewarded with multifold increase in their total sales during this shopping festival.
You can save big on best deals with Amazon Promo Code and get up to 90% discount on Amazon exclusive sales.
Amazon was by and large the price leader, but not all the time
In its analysis of Prime Days sales, it was found that 40% of Prime Day deals were exclusive to Amazon. Another 40% were not exclusive to Amazon but had Amazon offering the lowest price by an average of 18%. The remaining 20% of deals were offered by other retailers who had better prices than Amazon.
