Dozens of commentators have remarked on the growing threat of the “cord-never” generation to traditional cable companies. This demographic, unlike the equally dreaded “cord-cutters,” have simply never paid for big cable packages, and consume most of their video media online through streaming services. According to one estimate from The Wall Street Journal, this demographic makes up 18% of the population in the US, and almost half of them are aged 18-31. This generation knows what it wants: streamlined, quality media that’s available everywhere.
With Apple TV’s new App Store and their latest operating system, tvOS, apps look poised to break the mould of television viewing. Their introduction into the main viewing device of many households gives businesses a brand new type of access to consumers. TV Everywhere is only the beginning as lifestyle, retail and custom apps push the limits of the viewing experience. What was once the family’s evening ritual is now their movie theatre,shopping mall, gym, and office. Businesses looking to keep up with ever-evolving audiences need to work with mobile application companies with the knowledge of iOS and tvOS necessary to deliver inspiring digital products.
The way to the cord-never’s heart is through ground-breaking User Experience Design (UXD). They have already proven themselves skeptical consumers who aren’t afraid to buck trends or risk trying new consumer experiences. They desire control over their own media consumption and, having grown up with computers, smartphones and tablets, they have an extremely critical eye for user interfaces. Any business that wants to keep ahead of the curve in reaching increasingly adaptive audiences should cooperate with a cutting edge development company. Custom apps with innovative User Experience Design are the first prerequisite for businesses looking to distinguish themselves in digital media.However, the build is not where it stops; top end-to-end application development includes collaborative project management and transformative design.
Collaborative Project Management
A custom, agile process is a key philosophy used by developers who are responsive to changing client needs. Evolving markets and technologies demand new answers on an ongoing basis. Companies that use a scrum approach can adapt to requirements-volatility when a business faces unforeseen needs. App developer Clearbridge Mobile advocates an agile process that reducesrisks while increasing end-product predictability. Demands change and competitive developers can change along with them. Scrums re-evaluate incremental sprints of deliverable work and create flexibility in any project. As the work evolves, a developer’s transparency is key to understanding real-time progress. End-of-sprint demos keep businesses informed on the work that goes into their project, meaning businesses know what they’re getting every step of the way.
Transformative Design
Every great mobile application has a unique visual identity coupled with an innovative user experience. Award-winning application developers like Clearbridge Mobile begin by surveying the field. Fully understanding a business’s brand and its competition is the first stage in planning a concept. Then, a cyclical design process delivers project iterations to clients and incorporates feedback into the next sprint. This is an agile, adaptive strategy for delivering truly trailblazing mobile apps.
To discover more about the opportunities opened up by Apple’s tvOS, visit clearbridgemobile.com/capability/tvos-apple-tv-development and learn how businesses can reach new audiences. Skeptics say that the end of traditional cable is a far time off, but they said the same thing about landline telephones. Apple TV only opened up to developers in October and the race for businesses to incorporate the platform into their strategy is on. Get in front of the pack with a paradigm-breaking mobile app team.
