When it comes to gaining new customers, many people think the best way to do that is through content, and while that’s true, it’s not always written content that’s the best. In fact, the best way to get people’s attention and hold it is by using business videos. What is a business video? Well, it can really be anything. It can be promotional, it can be just talking about your brand, who you are and what you do, it could even be testimonials of people talking about how you helped them.
Business videos are very engaging and can be even more so than customers expect them to be and here’s why.
Visual
Videos are visual, and people like visual because it takes less effort than reading something. Plus, if you make it appealing in either colors or what is happening in the shots people will feel much more connected to it than they would with just a piece of text.
Real People
You might be a great writer with an engaging style on your site that draws people in, but nothing draws in potential customers than a video with real people speaking to them.
We as humans crave human interaction, and a video with real people in it talking to you feels much more personal and interesting than reading even the best content in the form of text.
Has Personality
Similar to seeing real people versus reading something, videos have a personality and you can make it fun, you can make it light or you can make it serious. There are a million different ways to go with it and that only makes it more engaging for the customer.
So what are some other reasons to create videos for your business? It’s not just about how it makes it more engaging, but it’s how it can benefit your brand significantly.
More Content in Less Time
Videos have the ability to convey much more content in a much shorter amount of time than if you were writing it. This is great for getting out important information you want people to know about you and your company without boring them to death with it.
Stay In The Competition
More and more people are using business videos now and if you don’t do it, then one of your competitors will and you’ll lose potential clients. Use these videos as a way to keep up with the future. More than half of mobile data traffic is watching videos so if you don’t cater for that, you’re missing out on a huge portion of potential customers.
Videos take more work and effort than text, but the return you get on them is much better. People love videos and they can be about anything and allow you to share more in less time, what more could you want?
