Always wanted your own salon, but you’re just not sure it’s the right time? There are plenty of excuses we give for not following our dreams right now, and few of them truly cut it. Say goodbye to renting a booth, dealing with lazy coworkers, and putting up with poor management. Here are three reasons why opening your own salon should absolutely be at the top of your to-do list.
Creative control
Think about the salons you’ve worked at in the past. Was the environment friendly, was the place organized and hygienic? Did it offer a full range of beauty services, or were you disallowed from using a certain process or technique?
Truthfully, a lot of salons desperately need updating. Many owners get stuck in their ways, and have no desire to expand their clientele. When you have your own salon, you can offer it all.
Even if your first shop is small, here’s your chance to work in a clean, modern environment that performs the latest services people want. From lash lifting to keratin treatments – anything you want to build an audience for – your salon can fast become a real competitor.
Building your brand
Be honest – have you always wanted to be a celebrity stylist? Did you once dream of a hair-care line with your name on it? One way you can achieve this is by opening up a shop that’s totally you.
If you want to build a brand, people have to recognize you, become familiar with you. You might not opt to put your name on the sign out front, but your own salon allows you to put your signature style in the spotlight.
As you build a base of regulars, protect your investment with beauty insurance, share excellent results on social media, and put great emphasis on customer care, more opportunities will come your way. One of these really could be the chance of a lifetime.
Your area needs you
This ties in with offering a more updated range of services, but it can also apply to communities where hair salons are few and far between. If there’s a lack of anything salon-related where you live, you’ll save a ton of money in marketing, because your clientele is already waiting for your opening day.
We see this commonly in communities where few salons are able to handle all types and textures of hair, despite the fact that the community itself is diverse. Your salon may fill a much-needed gap that can benefit everyone, yourself included.
If you’re the first to open a salon that offers what others don’t, the clients you attract will be loyal to your establishment. This bodes well for your longevity and security.
Is doing hair your true passion? If so, don’t get stuck struggling to come into your own while working in someone else’s salon. Opening your own salon is the best way to work in the environment that’s right for you, foster your creativity as a professional, and provide the services that an untapped audience wants to pay for.
