Virtual Reality technology has made a big appearance in the gaming world. In fact, if you know an enthusiastic gamer in your family, we bet that he or she has already a VR headset for a deeply immersive gaming experience, the kind of experience that puts you right in the middle of the action. VR technology is not affordable for all, but the prices are dropped rapidly over the past few years so that you can now come across this new age technology is a few living rooms – or gaming rooms as they should be called. In reality, the gaming technology has changed a lot throughout the past few decades – if you still have fond memories of your first game boy, you know what we mean – to enhance the gamer’s experience. However, what most tend to forget is that the gaming methodology has crossed new borders too. Games are now part of your everyday interactions. In fact, gamifying interactions is the secret to success!
Gaming
What Is Digital Entertainment About?
When it comes to entertainment, the digital world has a lot to offer, which is good because not everyone can happily purchase a VR helmet. With more and more individuals and companies using live streaming as a way to share an event, such as the House Democrats live streaming a sit-in protest, for instance, it’s odd to remember that live streaming used to be a way of sharing video game contests across the world. The digital entertainment technology that you know is more closely connected to the gaming industry than you’ll ever suspect. Snapchat has attracted many selfie enthusiasts with the idea of swapping faces or creating game-like 3D avatars. Still, on the subject of gaming, the latest project of Matt Damon and Ben Affleck is a show for mobile, called the Runner. The show follows an individual over 30 days as they try to cross the USA without getting noticed. The participants try to use the technology available to locate that person. While there is a sense of Carmen SanDiego in it, you can already guess that this version combines advanced technology – as opposed to geography questions – and a deep sense of gamification.
Users And Customers Need Playful Interactions
Gamification is the backbone of digital technology success. Indeed, in a society that is focused on the quality of entertainment – you only need to have a look at the technological progress done in the world of gaming only – the ability to use entertainment as a mean to reach a goal is hugely effective. It’s easy to understand why. Who doesn’t like a game to take their mind off more serious issues? In her fitness business, Jillian Michaels uses gamification to motivate her customers and help them to stay on track with their fitness goals.
Samsung focuses on maximizing customer engagement, by rewarding their users for participating in discussions, watching videos and reviewing products. As a result, customers earn badges and points for their engagement and develop an interest in earning more badges and creating more content. Because at the core of gamification, it’s more that a natural interest in games and entertainment. It’s the thrive of competition that makes it work so well.
Professional Interactions And Requirements Have Evolved
Gamification technologies have a set of specific requirements naturally. For a start, you do need to work with experts if you intend to create a client- or employee-facing gamification tool. Indeed, the technological evolution of the gaming world means that you are unlikely to get people excited by a simplistic game that shows the same graphic design than console games in the 1980s. You need to use the latest graphic design technology to match the expectations of your audience, especially when most users can play advanced games directly from their phones – which means that they expect your gamification design to be at least as attractive as what they are used to already. Additionally, you also need to work closely with a developer so that you can set automatic rules for rewards, whether you are rewarding engagement, performance, or effort. In other words, for a gamification strategy, you need to think like a gamer and to provide quality of design, fluid interactions, and easy pre-programmed responses.
Employees Respond To Entertainment Technology
Gamification is also an effective strategy when it comes to keeping your employees motivated and engaged with the company. Indeed, a recent study has shown that companies that employ gamification as part of their HR strategy have seen an overall performance that is almost 150% better than in companies that don’t use gamification. Additionally, gamification can also reduce staff turnover by up to 65%, which is a significant advantage at an age where the younger generation struggles to stay in a position for over a year. In other words, gamification is a trend that works in the workplace too. But don’t fool yourself: Gamification as an HR tool is not a video game. It’s a system of rewards that are activated by the employee’s achievements, and that are relevant to the business.
Mind Health And Games Go Hand In Hand
Video games, and digital games – which don’t need to be video-based but are still part of a gamification process – have a bad reputation. In fact, if you were to pay attention to the media, you wouldn’t dare to play or to look at a screen for more than a few minutes for fear of it burning your brain on the spot. In truth, games can have a positive impact on your overall mind health. Playing games on the computer or your smartphone forces you to concentrate for an extended period of time, whether you are trying to produce relevant content for a forum or trying to build a Tetris tower. Attention, or more exactly the lack of, is at the core of dyslexia. In other words, when you play games, you actively fight off any dyslexia potential, as you need to stay focused to win. Games in general appeal to the creative nature of the brain. But when it comes to digital games, you might find yourself develop new strategic skills and find a creative solution to solve the challenges. Playing games makes you a better thinker.
To sum up: Wanna play a game?
