If you wait until you figure everything out to start your business, you will never get started. Life has a way of springing fresh surprises when you least expect them. Also, no one can claim to know everything. That means even the most prepared person will encounter challenges. So, you can sit and dream or act and learn along the way. The latter is always a better choice, as Jack Symonds can attest to.
Jack is a successful entrepreneur and creative director at Overtook Enterprise, a marketing company based in England. Since its launch in 2020, the brand has been working with both startups and established businesses to achieve major sales milestones and growth targets. So far, the brand has helped 200+ companies in the niche sneaker reselling industry grow their social media presence and increase online engagement. For Jack, it’s a deeply rooted passion.
A few years ago, Jack was a newly minted entrepreneur in the sneaker reselling industry. An avid sneaker fan, he’d always known he wanted to explore the space, but he didn’t know where to start. For one, he was still a high school student with little money. So, besides maintaining his school schedule, he would also need to figure out a way of making money. That wasn’t even the biggest hurdle.
Jack didn’t know anyone in the sneaker reselling space, so he had no mentor. He, therefore, had to teach himself everything from scratch, which wasn’t an easy feat. Jack scoured the internet and luckily stumbled on online forums and chats with some information. Fully invested in his idea, he teamed up with a friend and created a sneaker bot. That was his first business.
Jack’s bot was a program that helped users to purchase limited release Supreme items. Within a few months, the program exploded and became the most followed Supreme bot Twitter account. Although that came with more work for Jack, it was also a perfect introduction to business management. It equipped him with experience and provided him with the initial funding for his consecutive projects.
Because of his earlier experiences in the industry, it didn’t take Jack long to pick his next business. He knew he wanted to help others that would find themselves in his position when he got started. Plus, he felt change was needed in the way people were accepted into the sneaker reselling community. That’s how Overtook Enterprise came to be. Now, Jack is living his passion and creating successful companies in the industry.
Jack attributes his success in the industry to three things. The first one is cultivating values. According to Jack, everyone deserves respect and kindness regardless of their background. If you treat people well, it will help you create powerful connections, which he points out as the second key to success. Jack believes every startup can benefit from connections, and they should be valued. He says that, at the end of the day, you don’t know who you will meet and what they can do for you.
Taking pride in his work is the other secret to Jack’s success. To him, his work represents both him as a person and his skills. He is, therefore, constantly improving his products and services and expanding his portfolio. Though he is younger than most of his competitors, his impact is felt far and wide in the industry. He plans to continue doing so for many years to come.
