As a dad, it’s easy to feel like you’re not “cool” anymore. But just because you have kids doesn’t mean you can’t be cool – in fact, there are plenty of dads out there who are making money as total Instagram superstars. If you want to up your Insta game and get more followers, here are some tips on how to be a “cool dad”:
Post “Cool” Content Involving You And Your Kid/s
People love seeing dads involved in their kids’ lives and who are having fun with them. So whether you’re at the park, the beach, or just hanging out at home, make sure to snap some photos of you and your kiddos doing something together.
You can do some pretty simple things to make your photos more “Insta-worthy,” too. For example, try using fun filters, exciting angles, and creative captions. And if you want an extra boost, post your photos at times when more people are likely to be on Instagram (like during lunchtime or in the evening).
Image Source: Giphy
If you get stuck on ideas, looking at what others are doing is a great way to draw inspiration.
Research Other ‘Dad’ Content Creators
To get an idea of what type of content is popular with other dads on Instagram, take some time to research and follow some of the most successful “dad” content creators.
This will give you ideas for your own posts, but it will also help you better understand what kind of content your target audience is interested in.
Just remember, don’t copy what others are doing – be original and authentic to yourself.
Don’t hesitate to ask other content creators questions, especially if they have a large following. They likely started out just like you, and they may have some great advice to share. Don’t be too pushy or annoying, as others may have had a similar idea.
Reach A Relevant Audience
If you want to get more followers, you must reach a relevant audience.
The best way to do this is by using hashtags – and lots of them.
When you use hashtags, people interested in that topic will be able to find your photos more easily. So if you want to reach other dads, use hashtags like #dadlife, #dadswhodraw, or #fatherhood.
You can also search for famous dad bloggers and follow their followers. This is a great way to find other dads who are already active on Instagram.
Another thing you can do is post your photos on relevant forums and websites (like Reddit or dad bloggers’ websites). This will help you reach an even wider audience, but Instagram is all about trial and error.
Just be sure not to spam people with your photos – no one likes that.
Join And Start Groups
There are plenty of advantages to either of these two methods. Joining an existing group will help you meet other dads and get your name out there while starting your own group will allow you to be in control of the content and the direction of the group.
When you join groups, the audience may already be interested in your content, which makes it more likely that they’ll follow you. You can also get some great tips if you’re starting out, and you may even receive information about free trials that can help you on the startup.
However, if the group is full of inactive users and there’s no activity, it may not be worth your time. You may even have trouble getting your content seen in some vast groups.
On the other hand, when you start a group, you can be more selective with who you invite and make sure that everyone is active and engaged. This can result in a smaller but more dedicated following.
However, starting a group is extremely difficult and requires either significant investments in time or money to get going. It’s essential that you carefully consider which route is best for you.
Engage With Users Who May Be Interested In Your Content
There are multiple ways you can do this. The first is by simply liking and commenting on other users’ photos. This is a great way to get your name out there and build relationships with other users.
You can also use Instagram’s search function to find users who may be interested in your content. To do this, go to the Search tab and enter relevant keywords (like “dad” or “fatherhood”).
Then, look at the photos that come up and see if any users consistently post content similar to yours. These users are likely to be interested in your content, so start following them and engaging with their photos.
Another great way to find relevant users is to use hashtags. Once you find a relevant hashtag, click on it and see which users regularly post photos with that hashtag. These users are also likely to be interested in your content, so start following and engaging with them.
Use Calls To Action
Calls to action are a great way to get your followers to take action, whether following you back, commenting on your photos, or liking your photos.
Examples of calls to action include “double tap if you agree!” or “tag a friend who would love this!”.
You can also use calls to action to get people to join your group or website. For example, you could post a photo with the caption “click the link in my bio to join my dad group!”.
Experiment and find which call to action works best for you and your audience, and it can really help improve your results.
Enhance Your Content With Apps And Programs
Some apps and programs can help you enhance your photos and make them more eye-catching.
One example is Canva, a free online program that allows you to easily create professional-looking graphics. This can be great for creating engaging and visually appealing posts.
Another option is to use Adobe Photoshop or Lightroom to edit your photos. These programs are more complex and require more time to learn, but they offer a lot more features and allow you to really get creative with your photos.
If you’re not a professional photographer, there’s no need to worry – there are still plenty of ways to enhance your photos and make them look great. Just experiment and find what works best for you.
If you really struggle with all of the above, you can always outsource to a professional. This can be expensive, but it may be worth it if you want to grow your account quickly. Even ‘Cool Dads’ can admit they need help sometimes!
Create A Long Term And Short-Term Strategy
It can be overwhelming to sit down and contemplate your long-term strategy. But it’s essential to have some sort of plan to know what direction you want your account to go in.
Long Term:
The first step is to figure out your account’s overall purpose or mission. What do you want to achieve with your account?
Are you trying to build a community of dads? Are you trying to sell products related to fatherhood? Are you just trying to share your love of fatherhood with the world?
Where do you see your account in 5, 10, and 15 years?
These are essential to ask yourself, and if you can’t answer them, your chances of success are minimal.
Short Term:
The next step is to break down your long-term goals into smaller, more manageable goals. These are the goals you should be focusing on in the short term.
For example, if your long-term goal is to build a community of dads, your short-term goal might be to gain 100 followers in the next month.
If your long-term goal is to sell products related to fatherhood, your short-term goal might be to get 10 sales in the next month.
And if your long-term goal is to share your love of fatherhood with the world, your short-term goal might be to get 100 likes on your next post.
These short-term goals should be specific, measurable, and achievable. And they should be directly related to your long-term goals.
Once you have your long-term and short-term goals figured out, you can start thinking about how you will achieve them. This is where you can apply your ‘Cool Dad’ content strategy.
Image Source: Giphy
So, how can you become a ‘cool dad’ on Instagram and get more followers? The tips we’ve outlined in this article should help. Just remember to be creative, experiment, and have fun!
And most importantly, don’t forget to engage with your followers. Reply to their comments, like their photos, and join conversations.
If you do all of this, you’ll be successful. Stay calm, and remember who you are doing this for! Don’t get caught up in work, and remember to enjoy the moments. That’s what being a dad is all about! Thanks for reading, and we hope this was useful.
