As more people are getting information from videos on Youtube and other video-sharing platforms, the use of video as part of business marketing is a good choice in informing the target audience.
With words describing the things people want to say, a picture can enclose a thousand words. But putting a thousand pictures into a moving frame, a video can send a powerful message to your intended audience.
Technological advances are a convenient way to provide useful information using videos, it brought applications of innovations to education, business, and more. One of these innovations is the QR code. QR codes are used in a wide range of areas like media, video, music, websites, and more.
What is a QR code?
Abbreviated from “Quick Response Code” consists of black squares arranged in a square grid on a white background, which can be read by a barcode-readable device such as a QR code scanner or a smartphone camera.
Static vs dynamic QR code
Static QR codes are codes that can’t be changed once made and data cannot be tracked, while dynamic QR codes provide the ability to change the destination address to which the QR codes redirect to. With dynamic QR code, reprinting the QR code is not necessary and you can track data.
What is a video QR code?
A video QR code is a dynamic QR code solution that converts video into a QR code. It directly leads scanners to a video display once the QR code is being scanned. Videos are an effective way to present information, and by applying them into QR codes, you can give consumers a way to access unlimited information with a scan away.
Steps to create a video QR code:
1. Secure the video you want to convert to a QR code.
2. Open a QR code generator with logo online
3. Select the file category in the menu.
4. Choose generate dynamic QR code.
5. Generate and customize your QR code.
6. Test you QR code.
7. Download your video QR code.
Benefits of using a Video QR code
The main advantage of video QR codes is their versatility, which makes them very easy to use. The benefits of QR codes are countless for both businesses and consumers.
Environment friendly
Consumers today are environmentally conscious; consumers change their consumption habits to reduce their impact on the environment. Businesses today, are implementing the use of QR codes as a substitute for paper, meaning saving more trees is high.
Trackable
It consists of total scans, unique scans, location, time of the scan, and type of phone. Because of this, businesses can plan the next move.
Flexible
With dynamic QR codes, nothing needs to be reprinted or redistributed if something needs to change. You can update your link without change the original appearance of the QR code.
Stores more information
Unlike barcode that only contains information in a horizontal direction which data is limited to what can be placed, QR codes contain information in both a horizontal and a vertical direction. Because of this, a QR code contains a hundred times more information.
How does a QR code work?
A QR code can be scan through smartphones or computers with the use of an app, it redirects the scanner to the specific content of information.
How to scan a QR code?
Android and iPhone can scan a QR code with its built-in scanner, and to scan the code you will only need to:
1. Open camera or app
2. Point the camera at the QR code and click the link shown
3. View its contents
Conclusion:
QR codes have the potential to take the business industry to greater heights, not only by providing information at the click of a button but also by being easy, cost-effective, and technologically advanced. QR codes ensure that customers have valuable information at all times. The use of QR code eliminates human error. With QR codes, information is accurate, true, and reliable.
To make an attention-grabbing QR code campaign, you will need a powerful QR code generator and scan-worthy content or video to convert with.
