No matter what kind of business you are running, your go-to funnel strategy online includes an exchange of value. It entails asking potential and existing customers for their email addresses with the promise of providing them with something valuable.
Consequently, this is the idea you should consider when designing your welcome emails. To ensure that you send out the right emails to your potential and existing customers, follow the points outlined below.
1. Devise an appropriate strategy
There is no denying that welcome emails are essential to any kind of email marketing program that you run. They have also proven to have a high inbox placement rate, a benefit that should be leveraged by any businesses out there.
You do not need to freak out if you do not currently have any welcome emails. A welcome strategy is quite simple, and you do not have to spend another second worrying about it. First, look at other businesses, and you can mold their effective practices to suit your brand.
Pay special attention to businesses whose email marketing practices are likely similar to yours. It would mean looking at competitors and their campaigns because they probably have the same audience as yours.
If you need inspiration regarding design, you can also browse through the numerous email templates on PosterMyWall. You never know; these could give you the inspiration you have been waiting for!
After you have a couple of solid benchmarks and a deeper understanding of the metrics, such as clicks, conversions, and open rate, you can proceed to build upon them. Consequently, you can optimize your marketing strategy concerning the results and personalize them to meet the needs of your business.
2. Add a captivating subject and opening line
Your subject line will inevitably determine whether the receiver will open your email. In addition, your opening sentence will decide if the entire content is consumed or just abandoned halfway.
Therefore, it is up to you to interest the recipient. The simplest way to do this is to research your target market’s social media profiles and check the kind of posts they are interested in. You could also reference something they have liked or commented on recently or create a funny pun to get them to laugh.
3. Bring in email headers
Headers are nothing short of a form of art. They are necessary for your emails if you want to stun your customers and achieve marketing goals.
Create an email header beyond the usual template design and stock image. Try to get as creative as possible to ensure that your target market falls in love with the visuals, visits your website, and shares its admiration with others.
4. Deliver on the promises made
Remember that the first email you send delivers on the promises you may have made in your social media posts. Whether it is an eBook, discount, or trial period, your ability to deliver on your promises will help you build trust with your customers.
5. Determine a relevant frequency and timelines
Research shows that retailers who choose to send over one welcome email have witnessed a 13% revenue boost. Now that is an impressive figure and something you should aim for. However, you need to determine what kind of timeline and frequency best suits your business needs.
Below is a rough timeline to guide you into how frequently you should contact your customers over email.
- Right after receiving the email address of the subscriber.
- Three days after the email address has been received.
- Eight after the subscriber has provided their email.
- Fifteen days after the customer has provided their email address.
- A month after the business has received the subscriber’s email address.
- To be sent only after 45 days since the subscriber gave their email.
- You can contact the subscriber two months after they have provided their email.
6. Choose the right words
Content is an essential part of your emails, which means that there are certain things that you need to keep in mind when it comes to penning down words.
It is crucial to make the subscriber feel special and welcome, which is possible by coming up with a customized subject line. It will help you follow the read rates, which are used to predict the engagement of subscribers. You can also use these figures to determine how successful subsequent messaging will be and how much customers will likely spend.
You can easily personalize your email with only a couple of lines of code. As a result, you will boost the possibility of your subscribers opening, interacting, and engaging with your emails. It will help you establish a lasting relationship with them.
In addition to sending personalized emails, you can set clear expectations with your potential and existing customers from the beginning. Tell them beforehand if you are thinking about sending them weekly or monthly emails.
It is also your responsibility to ensure that the process of unsubscribing from receiving your emails is easy. If subscribers cannot find the relevant button, they may mark you as spam, which is the last thing you want.
Get started right away
If you do not already have your welcome campaign, then there is no better time to make one. You first need to subscribe to your competitors’ email lists to keep an eye on what they are doing. Take notes and see how you can do better.
Next, you must focus on the improvement areas and set yourself apart. Remember that you do not have to be perfect the first time. What matters most is that you welcome subscribers into the fold and build a lasting relationship.
