Nothing can beat face to face communication with potential clients and customers. That’s why expos are a great medium to get first-hand feedback as well as an opportunity to boost sales. Expos are where many firms come together under one roof to talk about their products while giving an intimate experience of their products. According to the Centre for Exhibition and Industry Research (CEIR), expos and events are still the leading way for B2B marketing, so it is not a bad idea if you are thinking of adopting the medium. There are a few things required to make an expo successful like attractive trade show displays and a courteous staff. Below, I have discussed a few tips for a prosperous expo.
Decide Reasons for Entering the Expo
An Expo happens for various products and categories and everybody has different reasons to enter the event. You need to decide what you want to achieve for your company before you enter an expo. Is the event good to multiply your sales? Can it be used as a platform to launch a new product? Or is it just considered to revive your brand? These are important decisions to make before money is invested in booking an expo spot.
The Right Event
Make sure you enter the right event for your product. It wouldn’t be a productive outing if you display agricultural products at an IT expo. Salespersons are trained to coerce you into paying for something you might not need. For an expo, check its profile, go through the delegate list and contact those who had attended last year to get a good idea of the show and its outreach.
Choose A Relevant Space
Expos are held in vast halls and can have multiple entrances. It is important to select a strategic location so that more and more people could visit your stand. For that, get a detailed map of the event and determine where the chunk of people will pass through. An important place to look for is near the food and drink stalls where people are naturally attracted. Even locating near the top brands can increase traffic to your stall.
Create Awareness
Now that all the plans about the location and the relevant expo are made, in order to make your presence positive, you need to reach out to visitors/customers and guide them. Social media is probably the best platform at the moment to create awareness about your products and your involvement in an expo. Billions of people access social media sites every day, so you can get maximum exposure by targeting your local market.
Prepare the Team for The Big Day
It is important to hire a well-trained staff; they must be calm, courteous, friendly and well-informed. Make a basic script of things for the staff as a general guideline. As an owner or team lead, you must appear for some time on the expo day to boost the confidence of your workers and get personal feedback on the way how your stand is performing in the expo.
That is about it when it comes to holding a successful expo. The rest depends on how people visiting the expo perceive your product, which largely depends on your marketing strategy.
