Today, people would be much more likely to buy holiday decorations from online stores than physical ones. Wise business owners know that preparing ahead of time is key to success. To get the profits for the coming holiday seasons, they must be willing to start planning now. We have asked successful business owners how they prepare their virtual stores for the holiday season.
Your stock is the first thing you need for holiday sales. Inventory management is the best way to ensure you have all the items restocked. Having efficient inventory management saves you from last-minute hassles and keeps you prepared. You should have separate categories for your items and see if you need to restock before the holiday sales begin. There are other benefits as well; inventory checks can keep you updated about costs, give you financial reporting, and increase transparency that benefits your accounting process. Holiday sales can be hectic, and you may lose track of your products’ details, as discussed by Elsia Bender, a retail expert & co-founder of Revenuegeeks.
Using imagery and colors associated with the said holiday would be best. This measure helps create a positive perception in the buyer’s mind. It eventually leads to the store increasing its conversion rate, said Alex Williams, CFO of Findthisbest. You should have a huddle with your marketing and development team to ensure that both departments are on the same page. Discuss with them the colors and captions you want to be implemented across various social media platforms. The perfect example would be email marketing. You should use consistent themes when drafting an email for your subscribers. The impression should be such that when customers open your email, they should feel sucked into the holiday festivities. For example, you can use colors such as blue, white, and red as Christmas approaches.
You can never do enough to prepare for holiday sales. Every online store, big or small, faces huge traffic of shoppers. It’s necessary to get your store in festive spirits to celebrate with this traffic. To prepare for holiday sales, we revamp our design. Our store must look like it’s ready for the holiday. And it must get our shoppers into the holiday spirit as well. We change our design according to the holidays. Spooky spiders, webs, and pumpkins for Halloween. Bells, candy canes, and Rudolph for Christmas. Each holiday gets its own redesign. We also add a countdown to the holiday promotions on the main page, said Paul Mallory, CEO of Consumergravity. This creates a sense of urgency around our promotions. We’ve seen a surge in holiday sales since implementing this strategy. Revamping our store according to each holiday is tedious, but we have templates and past designs saved. This helps make the redesign much quicker.
Preparing your online store for holidays is not all that tough. All you have to do is take advantage of the highly increased traffic. Despite the growth of social media and search engine marketing, email list building is more crucial than ever, especially when we talk about converting website visitors into buyers.
You can use popups to build a healthy email list, said Oliver Hudson, Marketing Manager of Wordfinder. Well-timed popups are the key to success when we talk about email marketing. This way, you can quickly get your visitor’s contact information. There are many ways to capture email addresses, but the best way is to provide discounts and incentives to your visitors. Free eBooks are another amazing option for your visitors. They are an effective way to build your email list. You can also launch a subscription-based campaign. Successful stores open their Black Friday sales to their subscribers before anyone else.
Christmas is the busiest time of the year. You can attract potential customers to buy from your online store. It usually caters to 40% of your yearly sales. The goal is to make your customers happy. So, you can post on your social media about your easy return policies and fast delivery services. It can help lower stress levels while purchasing last-minute gifts.
Even if you don’t have a physical store, it doesn’t matter. You can improve your churn and conversion rate by introducing enticing gift opportunities. Personalized cards and gift wrapping is available all year round. But they’re marketed more during the holiday season to boost sales and profitability, said Brandon Walsh, Founder of Dadsagree.
Potential leads are converted to paying customers due to shoppable posts on Instagram and Facebook. You need to understand what social media platform best suits your needs. As a result, you can carve out a unique social media presence for holiday sales.
