When poverty is all you know, it’s hard to imagine a different reality. While Jose Ardon was living in his poverty-stricken town, he started questioning the fundamental differences between the poor and the rich. He came to the realization that the only thing he lacked was knowledge. So, he was determined to create a different life for himself.
When Jose turned 17, he left home with $100 to live the American Dream. Not yet knowing where his path would lead him, he started by working odd jobs until an opportunity would present itself. In 2004, he found the answer he had been looking for. He attended a motivational speaking event for aspiring entrepreneurs that would change his life forever. “I remember hearing a story from one of the speakers about how his life was transformed and how he had become a millionaire through direct selling, having the freedom to be his own boss while earning residual income. That same time, I told myself I will become a millionaire, or I will die trying, but I will never give up,” says Jose Ardon.
When Jose made this personal commitment, he never looked back. He first set a goal of earning $120,000 within the next year. To his surprise, that goal was much more easily attainable than he realized. So, he thought to himself, “If my goal of $120,000 was possible, why not $10 million?” Through his determination, Jose crushed this goal when he earned his first million before turning 27, then achieved his $10 million mark by age 30.
With his newfound success, Jose wants to give back and help others forge their own paths. He is creating the “Latin Dream,” as he brings the same methods that brought him success back to his hometown. “We know that there are always visionary people in the world. However, BE founders are more than committed to their vision. For me, it has been the best vision I have ever come across in my 15 years of experience doing businesses. BE is determined to change the world. It is upright with the commitment and ethics required to make an impact in the world,” says Jose Ardon.
When Jose came to America, he had nothing but a dream. But with determination and an openness to opportunity, he has embarked on a journey that has seen that dream come true.
Learn more about Jose’s story and find him on Instagram at @joseardonn
