A big part of having a successful business is making a good first impression. In this day in age, your first impression will usually be your website, and unfortunately it is way too easy to create a website that does not have that effect. Here are a few simple ways you can ensure your website is easy to use, aesthetically pleasing and will be sure to gain you customers.
Don’t Use Bad Stock Photos
There’s nothing wrong with stock photos as a concept, not everyone has the money to hire an expensive photographer or the skills to take their own photos. However, the problem arises when you use photos that just are ugly and not professional. It’s best to use photos that are light, airy, involve real people and have a specific purpose you’re trying to engage. If the photo doesn’t follow these rules, it’s best to stay away.
Have Your Own Domain Name
These is probably one of the biggest components to having a professional website. No one will take you seriously if your domain name includes .wordpress.com or .blogspot.com. Buying a domain can be as cheap as $10 for the year, so it’s a worthy investment. There are so many sites to purchase domains from, such as GoDaddy, Bluehost and 1&1.
Have Your Own Email Address
Another way to make your company seem far more professional is to have your own email, rather than Gmail, Hotmail, AOL, or any other free services. Normally, you can buy this through your domain provider, and some such as 1&1 provide a free one up to a certain number of GB in the email. It’s so easy and fairly cheap to have your own email, but it will make a world of difference to the way that people perceive your company and product. It shows you’ve put in the effort.
Have An About Us Page
People like to read about people. They like to know the faces behind the product, because it makes it seem more trustworthy and human. Having an “About Us” page provides for this aspect and will make your business seem less corporate and more human. It doesn’t need to be long, but it will please your customers more than you think.
Have A Testimonials or Case Studies Page
If it’s relevant to your business, having a page dedicated to other customers vouching for your skills and expertise is crucial. It’s like going on Amazon to buy something, you are unlikely to buy it if it has zero reviews, because you have absolutely no idea what to expect. People feel confident when other people tell them it’s a good service. Don’t scrimp on this as it will make a huge impact.
Rank Number 1 On Google For Your Brand Name
Finally, the best way you can make a good first impression and make your business seem professional is by ranking first in Google for your brand name. This is done by having good SEO and hard work, and over time it will move up the ranks. This is so important because if someone wants to search for your company, if you’re not the first hit they’re unlikely to scroll through the options to find you. Don’t lose out on business because of this.
