Every business is familiar with marketing. It’s the best way to get word about you out there. No one will find you if you don’t make people aware that you exist, but lots of people struggle to know where to even begin. How do you get people’s attention? How do you effectively market yourself to make them want to come to do? What are the best ways to market at all?
We’ve complied a list of things you should do to successfully market your business. You don’t have to do all of these things, but they’re all fantastic ways to get yourself out there.
One thing to note is that while you don’t need to do all of these marketing strategies, you should always make sure to market in different forms to reach the most number of people. While some people purely will see ads online, others may not even have a computer, so some form of hard copy marketing is necessary.
Social Media
It’s no secret that social media is a great way to market yourself, and not just through sponsored content on various platforms. Through social media you can really get personal with your previous customers and potentially gain new ones.
It’s even better if you add a call to action on any of the posts you are putting up. For example, rather than just saying “check out our new product on the website” with a link, instead say that but at the end ask a question or tell people to share their experiences or tag a friend. This increases your reach and engagement.
Email Marketing
There’s a fine balance to strike with email marketing — you want to gain interest from potential clients and customers, but you don’t want to pester and annoy people with unsolicited material.
The best thing about email marketing is the cost. Almost everyone nowadays has email, so you’ll be able to reach far more people much easier and quicker than you would have in the past or if you were doing mail marketing. Through email marketing you’re able to promote your services, attract new clients, strengthen relationships and effectively boost your sales.
Paper Advertising
This is the best way to reach and older set of clients. These kinds of people’s may not have email or an Internet connection, but will probably read a newspaper every day. To a certain extent, you should still be doing paper advertising, including targeted mail, because if not, you’re missing out on a big demographic.
Marketing is all about getting your fingers into many different pots. It’s about trial and error, targeting people as specifically as possible and being blunt about what it is you want people to do when they see your advertisement. Invite them to visit your store or site, tell them to share their experiences, be personal and you’ll be marketing your business in the best way possible.
