An average consumer checks his phone more than 100 times in a day. He has multiple options to engage, but extremely short time span. The short time span has evolved into a challenge accepted by marketers to tap into. The objective of a successful marketer is to engage the consumer in that span and tell him about all the benefits and giveaways. The consumer aims for instant gratification and the marketers are well equipped provide him with the same. The responses and quick and the engagements are momentary. However, the conversion rates are high and so is the repeat purchase mode. With changing dynamics, video led marketing has taken a leap and has proved to be extremely successful. YouTube is the leader amongst all the other sites offering motion led engagements.
Videos are the future…
YouTube is a popular website which is frequently visited by all forms of target audiences. This acts as a repository for target audience when the brands are on a lookout for more. YouTube caters to individual viewers as well as brands that wish to create a base for them on this site. They opt for paid channels that give them the flexibility and freedom to customize features. Though videos lead to easy conversions, the viewers tend to judge the credibility on ‘views’. Higher the views, better is the brand or its product and service offerings. This has induced marketers to buy views for creating an initial base for the prospective target group. There are websites available that offer genuine viewers in lieu of subsidized pricing. This is a very common practice adopted by most marketers. However, one needs to be careful and defy the Google and YouTube rules against buying viewers. A small proportion does not harm anyone and one should stick to small only. If you want to start your channel, find a photographer or a videographer to make sure your videos have the highest quality possible.
Mastering YouTube Marketing…
YouTube is all about the numbers. Higher the numbers better is the credibility and success ratio. At a presentation when you get to boast about the numbers (followers and views), your recognition soars high. People will recognize your brand as the ‘viral’ video brand with excellent product offerings. Viewers have a habit of reading comments and number shares and base their judgments around the same. They will be induced to share or like if they see ‘x’ number of people have done the same. This is a brilliant play on consumer psyche and the brands need to be prompt of the same. Research shows that not many brands have leveraged YouTube and there is a big scope for making a mark. Those who are already in the segment should heavily utilize this short fall. Provide links and direct the viewers to the product page for the ultimate user experience. Small gestures lead to positive word of mouth and strong engagement patterns.
It’s all about the views…
As discussed earlier, one should be careful enough to not cross the limits imposed by YouTube to buy views. Opt for a blend of organic and paid for the perfect match of viewers and brand promotion.
