Sign-writing is a relatively straightforward process, with several key principles which should be followed to help ensure successful sign writing in Perth. This includes making a sign memorable and accessible. Also, a sign should stand out from the crowd and be compatible with the surroundings and the type of business being advertising. Many people reading this article will be familiar with these principles already. However, there are several things about the art of sign-writing which may seem surprising. Read on to find out more.
Signs Can Be Successful Even If They Are Over-The-Top
Simplicity is usually the best policy when it comes to the art of sign-writing. However, this rule can always be challenged. Having a complex sign may be a good way to grab people’s attention and attract attention. For example, there may be two bars in close proximity on the street. One bar has an ordinary painted sign which is eye-catching but still quite traditional. The other bar has a flashing electric sign with moving parts? Which sign is more likely to grab the attention of people passing by? That’s right, the flashing sign. Don’t be afraid to push the boat out and ask for a more complicated design.
Signs Don’t Have To Always Make Perfect Sense
Conventional wisdom says that a business sign should always make sense. For many businesses this is a vital consideration, but not so much for others. Think of a magic shop or a circus – because these businesses rely on their customers being interested in subjects which are strange, it makes sense to have a sign which spells out some kind of riddle to grab the attention of anyone passing by.
Signs Can Help Challenge Stereotypes
Stereotypes exist in every culture. It is important that stereotypes are challenged in order to give people opportunities which could be denied to them otherwise. It is also important that stereotypes are challenged so that people can trust each other more. For example, there is a stereotype that women may not be as good at fixing machines or cars as men are. A car mechanic shop sign which prominently displays a female mechanic may attract more women as customers. This is a subtle psychological effect that signs can have. In challenging stereotypes, a business may attract new customers.
Signs Can Become Part Of The Local Identity
It may seem strange, but some signs can become part of the local identity. A well-crafted sign may become so popular that its design is never altered. Think of the famous ‘Welcome To Las Vegas’ sign. It is brash and gaudy just like the town itself, and if it was changed in any way, the local residents would probably feel very strongly about the change. This is true even of small local businesses which may have kept the same sign for fifty years. The trick is creating a design which is timeless and memorable.
Hopefully, this guide has highlighted some of the lesser-known facts about sign-writing.
