The economic landscape has changed beyond recognition. Twenty-twenty has left its indelible mark on the collective consciousness, forever changing the way we conduct business. For most of us, the journey thus far has been a challenging undertaking in calculated guesswork, to say the least. There’s no denying that the new dynamics of the world have changed drastically in a relatively short period.
While face masks have become essentials for citizens are the globe, businesses and marketing geniuses have been utilising the new fact by taking advantage of branded face maks. Companies have been including custom face mask coverings for employees as a means of both safety and brand strengthening. Sneezing in public is the new faux pas de jour. It can all seem a little surreal at the best of times, particularly when you are trying to run a business through it all. Yet, somehow we must endure, and prevail.
For all the unpredictability imposed by a world that has ground to a halt, there exist opportunities to grow, both in our personal lives and in business. This is where commercial tech has shown its merit, with hitherto novel technology coming into its own. Looking past the current predicament, we may well be on the precipice of the future standard of business practice, and this, at very least, is exciting. We can reimagine the traditional application of technology in business to create sustainable relevance.
It isn’t all about the individual game-changers either, the future demands a more holistic application of a variety of solutions, many of them merely nuances that contribute to a grander whole. With that said, here is our list of top tech tips to keep your business relevant.
Online Product Database
Online product database systems are quickly becoming standard practice and linking your online product catalogue with Google services to make individual products available to search results. When you search for a product online, those items that appear with a short description and price at the top of your search results, those are catalogue items from a database that is synced to google services.
It may surprise you to know that the main reason you need to do the same with your catalogue, at least the way we see it, is not for the convenient search placement, but an altogether more exciting purpose. AI product searches. Google lens is the forerunner in this game. A simple snapshot of a similar product can now direct actively interested clients directly to your online store. It is a function that doubles as an indicator that your business means business when it comes to technological relevance. Think of it as a sort of power-play in the world of eCommerce.
A HumanSocial Media Presence
Every company has social media accounts. However, more often than not, these accounts are exhaustive, dead, impersonal social media accounts that people will only follow if you offer them an incentive. This is the absolute worst way to go about it, worse than merely not having a social media presence. For some reason, even paid professionals are often still clueless when it comes to doing social media management tactics right. That said, in today’s day and age, a social media presence has become as crucial as your brand itself. There’s no doubt you cannot complete your online presence without active social media accounts.
Fortunately getting it right is a relatively straightforward affair. You need to treat a business’ online social presence as though it is an entity, a person if you will. Cut down on promotional content in favour of organic stories and commentary. Use conversational language rather than a marketing tone. It may go without saying, but practice sensitivity when it comes to social issues, and don’t engage with any controversial content, even if it is directed at your brand. You will find that the more you humanise your company’s online persona, the more human the public response.
Chatbot Automated Responses
Why only responses, you may ask. Well, this is a tricky bit of tech to navigate. The downside of chatbots is that people often need to express concern or frustration, and a chatbot is a deficient emotional receptacle. A chatbot is an AI text response system with varying degrees of the linguistic facility. The most basic options send automated, preset responses to a small subset of potential queries. These are pretty much a flashy FAQ interface. Recent years have seen the commercial availability of more advanced AI chatbot solutions, capable of natural language processing and formulating responses to complex questions.
In staying with our theme, you should keep in mind that regardless of the degree to which you utilise a chatbot system, the functionality alone is impressive and cultivates the brand image of an enterprise on the grow. Therefore, effectively strengthening your brand image. Remaining relevant in ever-changing times is now more of a concern than ever before. While the pandemic may have altered the corporate landscape for the long run, adapting to a digital frontier with innovative tech has become an essential focus for most businesses around the world.
Strengthening Your Brand In The Digital Era
It could be argued that corporations would have moved to remote, optimally efficient environments regardless of the global pandemic, considering there seems to be no stopping the development of the tech world. Therefore, it is best always to consider innovative modern methods of strengthening your brand over traditional tactics that won’t compliment the digital era.
Methods of strengthening your brand should be industry-specific, although, you will need to consider the most popular marketing strategies to complete your efforts and effectively reach your target audience. With the world more connected now than ever before, businesses can reach for new horizons as international target markets are directly reachable. However, along with this advantage comes the imminent concern of enhanced competition. Rather than rely on age-old methods of forming and strengthening your brand’s identity and relevance, moving towards digital tactics is not just recommended, but required.
