Whether purchasing new or used truck, accessories are a key component to the buyer’s decision. A study initiated by the Foresight Research group, which included as many as 7500 participants, concluded that new and used truck buyers are influenced as much as 12% by their ability to customize the vehicles they buy. For the used trucks in Langley BC dealership that is a win-win scenario.
Since one of the best ways to maximize your dealership is fully utilizing the service center, by offering add-ons to your used car sales you will increase multiple streams of income. Things like tires and other modern technology upgrades can not only persuade your customer into buying; they might also mean additional revenue for your sales department if the buyer can have it done on-site instead of going to another repair shop or independent mechanic’s service station.
One of the accessories that used truck buyers want are aftermarket tires. According to a 2016 SEMA Market Report, the plus-size and off-road aftermarket business is absolutely booming, going up as much as 39% over the past year. Wheelfire.com, a major mega-wheel dealer, revealed that as much as 62% of their sales come from people wanting to upgrade and accessorize their trucks, more than any other type of car or SUV.
To succeed with tire upgrades, it is important for your service center and sales department to know what to offer anyone who is interested in purchasing a used truck. The ability to provide them an upgrade is an excellent way to add incentive and to convince them to buy a truck from your dealership, versus having them continue to look for a used truck with what they want already built in. Giving them the potential to customize the vehicle before they drive home is a clear advantage to many who are looking for a used truck.
The major brand dealers that you will want to research are:
Wheel Pros brands
Currently, Wheel Pros is one of the biggest suppliers of wheels for heavy and light-duty trucks alike. The various types you will want your sales force to be familiar with are KMC, or the lifestyle brand; the XS series, which has lifted fitments; and Motor Metal, which is all-custom and popular for dually-made trucks.
Helo Wheels are the larger fitments that come up to 24 inches in diameter and are very attractive to those who want to take their vehicle off-road. They are an excellent choice when the frame or suspension gets turned off, so that you don’t risk damage when driving over rough terrain or rocks.
Fuel Off-Road
Only around since 2009, the MHT Luxury Alloys gained street credibility as an excellent aftermarket tire to enhance your ability to go off-road with ease. Most popular with Chevy, Dodge, and Jeep truck owners, they are the perfect choice for the used truck buyer who wants the full experience of adventure and doesn’t want to be limited by any unbeaten path. Also, their Anza D116 is one of the very few beadlock tires on the market.
Red Dirt Road
One of the hottest and newest trends in aftermarket tires, the Red Dirt Road ones are the most popular for those who want upgraded tires for everyday use. They’re aesthetically pleasing, both on and off the road.
Most of the above tires can be purchased wholesale on the internet, which can mean big profits for you and your dealership. Once you have a buyer in the market, you can help them to customize any of the trucks you have available for an upgrade fee and not only make the sale, but potentially make a little extra from the service upgrade.
With so many used trucks on the market, increase the satisfaction of your customers and offer a wider range of upgrade accessories by letting your customers know that you can make any used truck you sell into the custom truck of their dreams. Those who are looking for the “wow” factor might pass the average truck by, but not if you give them a little incentive and a lot of imaginative power to make it their own.
